Social media is not going to do much for your marketing tactics if you do not have a following. The importance of faithful followers is not to be underestimated. They are your future buyers and clients. When you think about it that way, you can understand the importance of getting as many as you can.
Everything boils down to the quality of the posts that you make. Avoid using dull photos and images. Be careful with your selections and use only colourful and emotionally charged images. That way you can grab the interest of people consistently.
You need to get Instagram followers in any way you can. One tactic that is often used and you may not be sure about is to buy followers. You can also buy likes. The whole purpose of that method is simply to make your already decent posts look like they have a huge following.
Typically, this sort of image boost will lead more people to follow your posts. At least that is the idea. It is a good plan to keep track of when you do this and keep a record of the results. It may or may not work for you but it does often have positive effects.
Though you do this, just be sure you do not overdo it. There is always a balance to keep. Spread your bought followers and likes evenly over the less popular posts you have. Do not use them on posts that are gaining followers already unless you have a good reason to do so.
As you do get Instagram followers coming in as a result of your efforts, do not ignore them. People expect you to engage them. That is an important thing to remember. Do this by replying to comments and by following the posts that your followers make. Like them even if you do not really like them.
It pays to be somewhat personal like this. People need to know that you are real. That is why it is a good plan to include some personal content with all your marketing focused posts. It is a social site and folks are looking for levels of socialization. Keep it real like that.
You can also get with some other users and exchange information and end up sharing followers if you give them shout outs on your account. They will, in turn, do this for you and this is a smart way to get many more shares. That will bring in even more followers over time.
When you do use hashtags, try to keep it minimal. Use only tags that make sense with the post. When you use too many tags that are not related to the post, you are actually just creating a distraction. The whole point of using hashtags is to draw in attention, not to push people away.
With consistent time and effort, you will learn exactly what you need to do to get noticed and gain a good following on Instagram. Be sure to keep track of what works best.